Interaction

Entrepreneur Meetup 4

Entrepreneurs from around the Sydney area came to Interactive Accoutning's 4th Entrepreneur Meetup last Thursday nigh to support, share knowledge, network and hopefully take away some useful connections and learning with them at the end of the night. Thanks to all who attended and presented.

As normal the night started with a few welcome drinks before we got down to business and started the lightning presentations.

Entrepreneur Meetup 4 was theme was ‘Taking your business online’. We had five speakers including myself and we were limited to speaking for 5 minutes on our fields of expertise (it was timed!)....I found this particularly difficult as it is very off putting when the 5 minute alarm sounds and you still have two or three slides left! Note to self...stay on point and time yourself beforehand....practice makes perfect. Watch videos of the presentations here

Topics and Speakers:

  1. Online Marketing by Matt Taylor, Marketing Manager, Styletread
  2. eCommerce by Rob Daly, Marketing Manager, Interactive Accounting
  3. Legal Issues by Ehsan Fallahi, Lawyer, Mistry Falllahi
  4. Security in The Cloud by Sean Callaghan, IT Director
  5. Accounting Guy Pearson, CEO, Interactive Accounting

Thanks also to Nic Bezzina (Nic Bezzina Photography) who captured the night on camera: Click here to view photos of the night

If you had your photo taken on the evening and would like a copy then please email me - rob@interactiveaccounting.com.au

 

Online Marketing by Matt Taylor, Marketing Manager, Styletread

 


eCommerce by Rob Daly, Marketing Manager, Interactive Accounting


Legal Issues by Ehsan Fallahi, Lawyer, Mistry Falllahi


Legal Issues by Sean Callaghan, IT Director


Accounting by Guy Pearson, CEO, Interactive Accounting

Rob Daly Sunday, April 29, 2012
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We don't wear suits!

Just another uniform 

Now as much as I love Barnie Stinson from "how i met your mother" and his suit montage, suits just don't sit well with me and I'm uncomfortable with compulsory dress codes enforcing the suit. 


Why do people wear suits? 

It's been a conformity based culture that assures people of a professional standing and there's nothing wrong with wearing one on occasion (like to meet the queen or for a fun night out), but, when it comes to business I tend to wonder what the difference is between a uniform at McDonald's, a School Uniform and a suit. 

To me a suit says, that I need you to think I'm a professional and I hope that my shortcomings in this presentation of content verbally, powerpoint or in a letter are overlooked because of my suit wearing ability. Now, this is not true in all cases, but, how many sales people are not in uniform?? 

Corporate Culture and Suits

Should you not be comfortable whilst you work? Should you not focus on what you're sending out to customers and clients, rather then how your suit looks and what hair gel you've applied? 

I guess thinking about old school value the analogy of "substance over form" comes to mind. I want clients and customers to buy my brand, buy my services, buy my product based on my knowledge and expertise. Not, because I drive a certain car, live in a certain area or dress a certain way. 

We want people to express who they are and be comfortable in their surroundings so as they do their best work and are happy in where they are. 

Proof in the pudding It was a hooded jumper wearing kid in the USA that has changed the entire landscape of where businesses are headed in real times. A brat, or not, he had a vision and has stuck to it. It wasn't a politician, a Billionaire, Bono or the pope. Before him it was a jeans and t-shirt wearing duo from Google, I mean, who uses the yellow pages anymore? 


I guess it comes down to one thing. Are you comfortable enough in your own skin for it not to matter? Do you know your shit? Are you keen to change the way the world is viewed and break from the notion of conformity? If you're not, there's nothing wrong with what you're doing, stick to it. If you are, sit down and think about what you're about and share this for ONE DAY… see what happens, it can't hurt. 

Practicing what we preach

From branded t-shirts for our team with rockstars on them, trucker caps, which are not compulsory…. We have a no suit policy and the ability to wear thongs and shorts to work, we do practice what we preach as with everything Interactive.

In my Interactive 'uniform' just after I shaved my head for 'The World's Greatest Shave' in support of the Leukaemia Foundation. Sponsorship is still open by the way so please donate


I like my suit

If you're like Barnie and enjoy your suit, then, wear it proudly, we don't discriminate. Just make sure you're enjoying what your presenting. As a parting word, we like people based on what they bring to the table, not, what they were wearing whilst they were on their way to the table…Clothes do not maketh the man.

Guy Pearson Thursday, March 29, 2012
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#startupbeers March > Beers, Startups and building a scalable business

Want to know more about Xero?

We love Xero, but, ideally this is not the forum for Xero questions as the session started out. So we pushed over into business process. 

For those that want to know more about Xero and ask any questions, #xerocoffee on the First Friday of each month (except Good Friday) is a great place to learn more about what Xero can do for you and to troubleshoot any questions you may have. Sign up for Xerocoffee here

Talking Online Applications for Startups 

Software is important, but, the business values behind are the key.  

As the small business market looks to migrate to hosted storage, management tools, billing and accounting, the choice of software needs to be considered carefully just like any other large purchase or change in your life. 

The Engine Analogy

Since we talk about engine’s quite a fair bit in our analysis of software for your business, let’s compare the decision to buying a car. You could pick the best car, with the fastest engine in the world, this does not mean that the car is:

(a) the right choice for you, 

(b) going to make you the fastest or most dominant in a race, 

(c) mean that you are capable of driving the car as it was designed to be driven, or 

(d) you will get the perceived value you paid for. 

Cars like software applications have drivers. The skill of the driver, the skills of the assembly line, tires touching the ground and the ability to anticipate what’s coming around the bend are all skills needed to get the right products in the mix for your business. 

Building a scalable back end for your start up

At #startupbeers we focused on trying to not only talk about a great mix of applications that are available for businesses (Xero, eWay, Wufoo, Onelogin etc.) but, we also delved into why a business would choose these applications. 

In short, the purpose of these applications is to make sure that you have the right components and the desire and vision behind the wheel to scale your business in a fashion that is “new”. No longer do you need an army of labour to get things done and if you find yourself paying a “General”, then you should sit back and ask what steps he will put in place to negate inflation in the labour force. 

So, how do you build a scalable business model when you’re just starting out by yourself? 

Practising what we preach

It’s a strange analogy, but, one I’ve used to describe how Interactive Accounting has grown quickly and successfully. (I presented at #xerocon in Auckland in February on this very topic for accountants, check it out here:  The Modern Practice

The dinner plate analogy

At startup phase, the business is all you, a whole dinner plate. You are the business, there’s no denying it. We discussed what made it hard to separate out some of the functions and let this go: 

  • Trust 
  • Management Skills 
  • Hiring the right person 
  • Training time/costs 
  • Systems in place 
  • A brand (not just your relationships) 

Just to name a few. In short, it’s not a simple scenario you need to be prepared and the first step is the hardest. After this it becomes easier. The main aim is to split out roles and hire people that are excellent at these roles. In short, great leaders in industry always hire people smarter then themselves and make this known. 

but, wait, what happened to the beers? 

Beers were consumed, politics, security issues and the “how to put together” of online systems was discussed at great length. We also went through attendees website's with our in house digital guru, Rob Daly. 

So when’s the next #startupbeers?

Sign up here for the next startupbeers which will be on the 12th of April and if you can’t make it, send any questions via twitter hashtag #startupbeers and we’ll get back to you with the answers ASAP.

Guy Pearson Wednesday, March 14, 2012
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Xero Acquires WorkflowMax

Xero’s Acquisition Mantra:
Xero has maintained it’s speciality is delivering a Small-Medium accounting tool focusing on the single ledger since it’s inception. Looking to open up it’s platform through it’s API to other developers.

Workflow Max is widely used by Accountants in the Modern Practice as the preferred Workflow tool featuring document storage, Tax (in New Zealand) and the ability to track leads and communication with clients.

Xero & Workflow Max History

Xero openly acquired 15.9% of WorkflowMax in December, 2010 in order to assist in facilitation of building out the tax modules for New Zealand.

The acquisition of the remainder of WorkflowMax has been undertaken to tighten up the links between WorkflowMax’s practice Management and Xero’s Practice Management suite. With all accountants with >20 Xero subscriptions now getting WorkflowMax gratis.

WorkflowMax TeamFrom Left to Right: Chris Spence (co-founder), Guy Pearson (Interactive Accounting), Gavin George (co-founder). Xerocon 2012 (NZ)

Xero’s intentions for WorkflowMax

Xero will leave WorkflowMax as an application in it’s eco system as a standalone and will not close it’s integration points in the open market with the view that other firms and clients that use it will continue to build up Xero’s accounting partner acquisition.

Personally, I can’t wait for Xero’s design and UX/UI team to have a field day with this application!

There is an ever increasing move for Accounting firms to move online, this acquisition will no doubt speed up the process. With Hubone’s sync engine (Microsoft, WorkflowMax and Xero sync tool) and Practice Ignition (client facing modern practice) coming in to production shortly, our industry is set to speed up it’s move towards a connected way of doing business.

Congratulations

A huge congratulations to Gavin and Chris, WorkflowMax’s Co-Founders, their lean, mean and green application has come a long way since I first laid eyes on it in 2009 and I’d like to take this opportunity to thank them both for providing kick ass service, a great sounding board and a beer or two from time to time.

Guy Pearson Thursday, February 16, 2012
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Entrepreneurs Meetup 3 - Online Metrics

Taking it to new heights with EM3. 


In case you missed our event last week, we had the honour of having some informative guest speakers; Zendesk, Uber, Gryphon Capital, SpreadCode, Atlassian, Recruitloop, Ninefold, Paycyle/Xero. We learned about innovative ways to measure your success online and to focus on the right metrics for your business, not, just the number of hits it may get.... and the importance of defining and tracking these within your business.


Congratulations goes to.....

JR from Atlassian for winning the best presentation award for EM3. Your wine is on it's way! 

The vote count & the feedback from the event are here, some great looking graphs!

 

Photos from the evening here


 



Wisdom

Check out the videos here

Our summary just won't do the presenters justice



Michael Folmer-Hansen, Zendesk

Zendesk provides help desk platform that is aimed at improving your customers experience and support level. Growing to 10,000 customers in a short space of time, they have arguably one of the best websites I’ve seen and incredible conversion rates. Michael spoke about product placement, standing out in the crowd and "keeping it military".


Allan Jansen, Uber

UberConsult Solutions started as a web development “shop” and has experienced rapid growth in the past 6 years resulting in joining the Fast 100 BRW ranks amongst other accolades. Uber is the Enterprise Agency and has successfully delivered major projects for clients including Canon, Australian Pharmaceutical Industries and DP World.


Peter Bush, Gryphon Capital

Peter brings to the table experience from tax, commerce and now a private bank/fund/venture capital firm. Peter's focus was on explaining what a potential investor looks at and the importance of understanding metrics in driving your business and looking to impress your current or potential investors.

Maxim Cherepovitsyn, SpreadCode

Max was one of our startup presenters. Spreadcode specialises in planning, plotting and building iPhone/iPad & Android Apps.


John Rotenstein, Atlassian

J R is a metrics whiz from the Australia startup, turned powerhouse, Atlassian. Having seen their office and dashboards first hand, they measure EVERYTHING and share the information openly in house... it’s no surprise they have some amazing results and a great success story to tell.


Michael Overell, Recruitloop

Michael is proof that innovation can exist and break out whilst working for a large corporation. An ex accountant and management consultant, he has co-founded a start up that does recruitment with a twist, in a service that Interactive Accounting will be using moving forward.


Dennis Graham, Ninefold

Dennis focused on the AIDA model, Awareness, Interest, Desire & Action. AIDA looks at the conversion funnel of interest to sale and what triggers there are in “web speak” to discover where you are able to tweak your message, content, ads to ensure that you land the business you seek.


Stuart McLeod, Paycycle/Xero

Brave enough to present without a slide deck, Stuart associated business metrics to real life desires, goals and aspirations. Paycycle was a lean Startup that went from inception to sale to a listed company inside of 2 years. Although only meeting quarterly on business progress and metrics, Stuart said their focus was on what the metrics actually meant and how they could use them to take advantage of future opportunities.


Interactive Accounting - New Services Announement (Setup, Bookkeeping and Investment)

Lastly, as an experiment in online metrics Interactive Accounting launched an update of it's current site to promote our new services (Setup, Bookkeeping and Investment) and it's online quoting system. Check out our website to see what's new. We've seen a boost to our site and new business inquiries since the launch, what can you do to tweak your online presence to drive new business?

 

 

Click here to view the awesome content from Entrepreneur Meetup 3



The next meetup and it's topic is TBA/TBC as we go back to the drawing board to listen to the feedback and improve yet again. If you're keen to suggest any ides, please join the conversation on twitter #iameetup3

 

Register your interest IA Meetup #4 here


The venue, time, theme and register of attendance will be put together shortly and will be available shortly. 

 

Feedback from the evening

Guy Pearson Thursday, October 27, 2011
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