Interaction

#startupbeers March > Beers, Startups and building a scalable business

Want to know more about Xero?

We love Xero, but, ideally this is not the forum for Xero questions as the session started out. So we pushed over into business process. 

For those that want to know more about Xero and ask any questions, #xerocoffee on the First Friday of each month (except Good Friday) is a great place to learn more about what Xero can do for you and to troubleshoot any questions you may have. Sign up for Xerocoffee here

Talking Online Applications for Startups 

Software is important, but, the business values behind are the key.  

As the small business market looks to migrate to hosted storage, management tools, billing and accounting, the choice of software needs to be considered carefully just like any other large purchase or change in your life. 

The Engine Analogy

Since we talk about engine’s quite a fair bit in our analysis of software for your business, let’s compare the decision to buying a car. You could pick the best car, with the fastest engine in the world, this does not mean that the car is:

(a) the right choice for you, 

(b) going to make you the fastest or most dominant in a race, 

(c) mean that you are capable of driving the car as it was designed to be driven, or 

(d) you will get the perceived value you paid for. 

Cars like software applications have drivers. The skill of the driver, the skills of the assembly line, tires touching the ground and the ability to anticipate what’s coming around the bend are all skills needed to get the right products in the mix for your business. 

Building a scalable back end for your start up

At #startupbeers we focused on trying to not only talk about a great mix of applications that are available for businesses (Xero, eWay, Wufoo, Onelogin etc.) but, we also delved into why a business would choose these applications. 

In short, the purpose of these applications is to make sure that you have the right components and the desire and vision behind the wheel to scale your business in a fashion that is “new”. No longer do you need an army of labour to get things done and if you find yourself paying a “General”, then you should sit back and ask what steps he will put in place to negate inflation in the labour force. 

So, how do you build a scalable business model when you’re just starting out by yourself? 

Practising what we preach

It’s a strange analogy, but, one I’ve used to describe how Interactive Accounting has grown quickly and successfully. (I presented at #xerocon in Auckland in February on this very topic for accountants, check it out here:  The Modern Practice

The dinner plate analogy

At startup phase, the business is all you, a whole dinner plate. You are the business, there’s no denying it. We discussed what made it hard to separate out some of the functions and let this go: 

  • Trust 
  • Management Skills 
  • Hiring the right person 
  • Training time/costs 
  • Systems in place 
  • A brand (not just your relationships) 

Just to name a few. In short, it’s not a simple scenario you need to be prepared and the first step is the hardest. After this it becomes easier. The main aim is to split out roles and hire people that are excellent at these roles. In short, great leaders in industry always hire people smarter then themselves and make this known. 

but, wait, what happened to the beers? 

Beers were consumed, politics, security issues and the “how to put together” of online systems was discussed at great length. We also went through attendees website's with our in house digital guru, Rob Daly. 

So when’s the next #startupbeers?

Sign up here for the next startupbeers which will be on the 12th of April and if you can’t make it, send any questions via twitter hashtag #startupbeers and we’ll get back to you with the answers ASAP.

Guy Pearson Wednesday, March 14, 2012
Comments (0)
Trackbacks (0)
Permalink

Quoting Tools

With the move towards online engagements for the service industry, there has been a recent influx of new applications to cater to this demand and help provide additional means to streamline the sales and on-boarding processes for service businesses.

The online applications allow you to engage with your existing clients and current prospects to iron out the nature, scope and size of an engagement. Once the client is satisfied with the engagement, they can then confirm service and it be accepted and agreed upon online confirming the scope of the engagement and “sealing the deal”.

Although the setup processes for these tools is not a simple as "turn it on and go”, the ability to customise the engagements is essential and thus it can't be the same for everyone.

Here's a couple of the quoting tools available at the moment that are now connected with Xero:

Quoteroller

www.quoteroller.com

Quoteroller is designed to provide beautiful quotes for your clients and prospects with easy to use platform, drag and drop interface making specialising individual quotes and building templates easy.

Notable features:

  • In proposal analytics
  • Digital Signature within the application
  • Customisable themes and design

See all of the Quoteroller in action here


Quotient

www.quotientapp.com

Quotient focuses on using the dashboard as the “heartbeat of your business” for it’s quoting application. Allowing a central place for all activity on the quotes issued by your business.

Notable features:

  • One click customer acceptance
  • One step quote creation
  • Central place to organise and search quotes
  • Status of the quote and it’s # of views


And the following, SocketApp, is not currently available as a Xero add on but fingers crossed, we hope it will be soon.

SocketApp

www.socketapp.com

SocketApp provides a similar feature set to the others mentioned above, but, it has a few additional features listed below, which, is why we use it in house at Interactive Accounting:

  • The ability to embed quotes on your website (HTML + iframe)
  • Direct linkages to our chosen merchant facility, which allows the order to be completed and paid in multiple currencies
  • Linkage to mail chimp enabling you to add new prospects to an appropriate list.

The product is only in it's infancy and has been added to the Rackspace's startup program and acquired 100s of clients within a year of launch.

We're working with the team at Deversus Inc to bring this into the Xero Add On Partner network ASAP.


Positive effect (using Socketapp) 

We love metrics (we are bean counters), so we'd thought we'd share the effects of our new methods of automated quoting for our clients and prospects and the leads that we are generating via our new focus towards online enablement. This snapshot was taken from Socketapp on the 28th of January, we expect that there will be a few more proposals out before January 31st, giving us a constant trend upwards even over the Christmas period.

We are committed to our goal of being the place to go for your end to end online accounting needs and connecting your back end business flows to streamlines your business and investment. We even have events that help you suss out the potential opportunities for your business. See #xerocoffee and #startupbeers below to find out more.

Sticking with our theme of "focus"

We are focused on bringing our clients an Interactive Accounting service in name and nature and continually improving how we communicate as this is usually the source of many problems in the provision of accounting services. You will notice that we are actively creating more campaigns, more points of contact and working on ensuring that you have acess to the knowledge and service you need when you need it.

How do you get started with online quoting?

All of the products offer free trials and have different use case scenarios.

I already have quotes in word, why do I need this?

At Interactive Accounting we are all about streamlining your back end processes and connecting your systems so that you can focus on building your business and re-purpose any repetitive administration team members to deliver value for your business (perhaps in customer support or even sales as they have intrinsic knowledge on your business) Don't undervalue these staff members!

Having a copy and paste Word system is not scalable and it’s timely, you should really be focusing on reducing time to engagement and impressing your new customers.

Need a helping hand?

If you need advice surrounding which tools are best suited for your business and how they all connect with one another, we are able to assist you in connecting your systems and streamlining your online client engagement, sales and packaging.

Contact us about providing a professional systems assessment for your business and engage both our accounting, developers and design team to get your sales channel growing today and generate new business whilst you sleep.

Guy Pearson Monday, February 27, 2012
Comments (0)
Trackbacks (0)
Permalink

Entrepreneurs Meetup 3 - Online Metrics

Taking it to new heights with EM3. 


In case you missed our event last week, we had the honour of having some informative guest speakers; Zendesk, Uber, Gryphon Capital, SpreadCode, Atlassian, Recruitloop, Ninefold, Paycyle/Xero. We learned about innovative ways to measure your success online and to focus on the right metrics for your business, not, just the number of hits it may get.... and the importance of defining and tracking these within your business.


Congratulations goes to.....

JR from Atlassian for winning the best presentation award for EM3. Your wine is on it's way! 

The vote count & the feedback from the event are here, some great looking graphs!

 

Photos from the evening here


 



Wisdom

Check out the videos here

Our summary just won't do the presenters justice



Michael Folmer-Hansen, Zendesk

Zendesk provides help desk platform that is aimed at improving your customers experience and support level. Growing to 10,000 customers in a short space of time, they have arguably one of the best websites I’ve seen and incredible conversion rates. Michael spoke about product placement, standing out in the crowd and "keeping it military".


Allan Jansen, Uber

UberConsult Solutions started as a web development “shop” and has experienced rapid growth in the past 6 years resulting in joining the Fast 100 BRW ranks amongst other accolades. Uber is the Enterprise Agency and has successfully delivered major projects for clients including Canon, Australian Pharmaceutical Industries and DP World.


Peter Bush, Gryphon Capital

Peter brings to the table experience from tax, commerce and now a private bank/fund/venture capital firm. Peter's focus was on explaining what a potential investor looks at and the importance of understanding metrics in driving your business and looking to impress your current or potential investors.

Maxim Cherepovitsyn, SpreadCode

Max was one of our startup presenters. Spreadcode specialises in planning, plotting and building iPhone/iPad & Android Apps.


John Rotenstein, Atlassian

J R is a metrics whiz from the Australia startup, turned powerhouse, Atlassian. Having seen their office and dashboards first hand, they measure EVERYTHING and share the information openly in house... it’s no surprise they have some amazing results and a great success story to tell.


Michael Overell, Recruitloop

Michael is proof that innovation can exist and break out whilst working for a large corporation. An ex accountant and management consultant, he has co-founded a start up that does recruitment with a twist, in a service that Interactive Accounting will be using moving forward.


Dennis Graham, Ninefold

Dennis focused on the AIDA model, Awareness, Interest, Desire & Action. AIDA looks at the conversion funnel of interest to sale and what triggers there are in “web speak” to discover where you are able to tweak your message, content, ads to ensure that you land the business you seek.


Stuart McLeod, Paycycle/Xero

Brave enough to present without a slide deck, Stuart associated business metrics to real life desires, goals and aspirations. Paycycle was a lean Startup that went from inception to sale to a listed company inside of 2 years. Although only meeting quarterly on business progress and metrics, Stuart said their focus was on what the metrics actually meant and how they could use them to take advantage of future opportunities.


Interactive Accounting - New Services Announement (Setup, Bookkeeping and Investment)

Lastly, as an experiment in online metrics Interactive Accounting launched an update of it's current site to promote our new services (Setup, Bookkeeping and Investment) and it's online quoting system. Check out our website to see what's new. We've seen a boost to our site and new business inquiries since the launch, what can you do to tweak your online presence to drive new business?

 

 

Click here to view the awesome content from Entrepreneur Meetup 3



The next meetup and it's topic is TBA/TBC as we go back to the drawing board to listen to the feedback and improve yet again. If you're keen to suggest any ides, please join the conversation on twitter #iameetup3

 

Register your interest IA Meetup #4 here


The venue, time, theme and register of attendance will be put together shortly and will be available shortly. 

 

Feedback from the evening

Guy Pearson Thursday, October 27, 2011
Comments (0)
Trackbacks (0)
Permalink

Starting a new business


Starting a New Business…. So what do I need to consider?

Having just gone through the exercise, it has dawned that advising on this as an accountant really didn’t give me the best insight to the number of challenges faced by a new business owner/operator and the stress that goes along with the process.

Let’s run through some of the major pros and cons and the challenges you face and the rewards that hopefully will be there for you at the end of the line:


Write yourself a business plan you can build on:

Before you set out on the venture into the unknown of your own business, make sure you have one of these laid out and that you can adapt it to your business as it develops, as a stagnant plan will leave you behind the curve. Here are some key areas to focus on:

  • A budget and projection of the costs of setup and the first 12 months of operation. This needs to be done on a monthly basis, with a month by month comparison, if possible and the worst and best case scenarios factored in. (If you have Office 2007 or later, there is a great set of templates to use. If not then you can purchase one from here at a low cost)
  • Define your target market – define who you want your clients/customers to be and why you have chosen them.
  • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) – look at the market you are entering and consider the current state of the market and what you can offer that stands you apart from the market. This allows you to determine how you should position yourself in a given market.
  • Exit strategy – this is perhaps the point most overlooked on the setup of a new business. You need to consider how long you want to be involved with this business? Do you want other owners involved? If an offer comes along, will your business be sale ready?
  • Key point of differentiation from the market – what is your businesses unique selling point? What makes your business different from your competitors and the market leader?

These are just some general points that are elaborated on in many business and strategy books available in the business section of your chosen bookstore.


Mentors

Probably the most overlooked, but most crucial step in starting a business is to have a great mentor. That second set of eyes to look at things from a 3rd party perspective and act as the potential client. Like with most scenarios two heads are better than one and this will stop the urge to stick you head in the sand and simply follow your own thoughts without using anyone as a sounding board.


So, how do you choose a Mentor?

Don’t assume that this person has to be a trusted advisor that you already have appointed. The best mentors usually come from someone who has no knowledge of your particular industry, but like you, is an entrepreneur that has developed a business model.

Where the opportunities were presented to IA, they were taken advantage of. It was/is a special privilege to have had the opportunity to meet with so many successful people, whom, had at one stage or another in their lives been in the same position. Now their industries and generation were all vastly different, but, they spoke from experience, not quoting a text book and experience should never, ever, be discounted. Some of the comments made were as follows:

  1. It’s not just about having a fantastic product; you need honesty, integrity and the courage to stand behind that product in the face of adversity. That is what will separate you from your competitors,
  2. The best way to grow a successful business is to be able to spend your time working on the business, not in the business.
  3. You need to ask, as a consumer, why would I choose your business to represent me? What can you bring to the table that others can’t?
Now all these comments are great. But, in essence they demonstrate that passion, a business like mind, a fabulous product and personal qualities are all great starting points. But each one alone is not enough to get you to the next level. That is achieved by finding a unique balance between them all.

This is easier said then done…… but there’s an old saying, if you find a job you love, you’ll never work a day in your life. I think a more apt comment, is that if you find a business you love, you will never grow weary or tired of it, you will always be looking to be the lead in the industry and your passion will infect those in your organisation and your customers. This in turn with a realistic and honest view of yourself and your businesses performance will enable you to make the right decision and not let things such as pride, get in the way.



So what do I need to do to register a business in Australia?

You need to ensure that you have filed the correct registrations:

Lasting idea……

Have a unique idea you are passionate about and always remember to keep that idea fluid and not stagnant. If you are unable to develop and reinvent yourself, then ultimately your time at the top is limited by the time it takes a competitor to supersede your business. Don’t get stuck analysing the past, you can’t change what has happened, try and keep it fresh and exciting, set goals, targets and always focus on the next step.

Guy Pearson Thursday, July 01, 2010
Comments (0)
Trackbacks (0)
Permalink

Archive